Our Featured Latina Mom Blogger, Yolanda Machado is the Founder and Editor of Lifestyle Blog Sassy Mama In LA. She lives in Los Angeles, CA and writes for Women Everywhere ( modern women, moms on the go, Latinas and non Latinas). Her readers love to read about her adventures, her reviews and things her family does around LA. Her readers are typically looking for someone they can trust, relate to and also at times, live vicariously through her.
Yolanda believes that Networking is one of the most important business habit to have as as blogger. She recommends that all bloggers be part of a blogging network that will support you. Whether it be within the same niche, or different, you need to have a network of people that understand you and will be there for you whether it be just to exchange tips or to vent over a deadline, networks are imperative to becoming a great blogger.
Yolanda Machado always goes above and beyond in fulfilling blogger campaigns. She also has a large and loyal following of readers and willingly shares her indepth knowledge with bloggers in the communities that she is a part of. Please join me in congratulating Yolanda on all her recent accomplishments. We are very honored to have you be a part of the Latina Mom Bloggers community.
Here is my candid interview with her:
How did you start blogging?
I was going through a really rough period in my life. My husband and I had separated and I was still trying to find myself after becoming a mom. One day, as I was browsing the internet, I came across some great blogs that I got lost reading for hours. Seriously, I think I read like 20 from beginning to end I loved them so much. Having once wanted to be a writer, I decided to give it a try. At first, I didn’t tell anyone what I was doing, and I actually was rather depressing to read, lol. After reading over my little blog then, I decided that’s not who I wanted to be- and I dove in full force. Bought a domain..and researched everything I could about Social Media…and well, the rest is history.
What do you believe helps differentiate your blog from others?
It is 100% me. Doesn’t matter what I write about, my personality is always there. I don’t try to be perfect, and I don’t try to sell you a thing. I just want my readers to feel like they are chatting with a friend.
How do brands work with you to reach your audience?
I offer a variety of options to partner with me to reach my readers and followers. Most want a more personal relationship, which entails anything from going to or hosting events, to featuring them on my blog for a long term period, to well, anything. I work hard for my relationships and always try to go above and beyond to help them reach their goals.
Do you ever refuse to review products you don’t use or believe in?
All the time. My readers trust me, and they do so for a reason. I would never ever promote or feature something that I myself didn’t like/trust/use or see value in. There is no point in that. Wouldn’t be fair to my readers, to me or to the brand of I didn’t believe in the product too.
Do you support any particular non-profit organization or cause through your blog?
None exclusively, but I do blog about topics that I am in support of like Heart of Haiti, Breast Cancer Awareness, Women’s Rights and more.
Do you have news about any recent or upcoming campaign news that you would like to share?
I’m speaking at Hispanicize 2012 on Social Media Tools and I am SO EXCITED!! I am so honored to be part of such an amazing conference and I get to talk about something I know really well- How to use Social Media to benefit you! I am also part of the new Toyota Women’s Influencer Network, which is brand new and am also a new Eucerin Ambassador.
What advice would you have for a Latina who is thinking about starting a blog but may not know where/how to begin? What can you tell them about maintaining balance between home and work?
Number one is know who you are before you even start. The blogging world is very big and very competitive. You may find yourself trying to please everyone but yourself and losing sight of why you started it. Know who you are, learn to roll with the punches and just no matter what, keep writing for you.
Finding balance is something that takes a bit of practice… and I am still learning to juggle myself. I mean… you are talking to someone who is up til 3am typing up posts and then getting up at 7am with my daughter and running all over LA for events, errands and family. It’s tough but you gotta find what works for you and your family. I unplug once a week and spend family time or, go hang out with my friends. You will soon learn to schedule just about everything you can…it works, sometimes LOL
If you weren’t a full time blogger, what other field can you see yourself working in?
Social Media or PR or maybe go back to school and become an IP lawyer so I can stay in the cyber world realm.
Tell us about three people that you admire and why?
Mis abuelos- My grandfather passed away in 2006 but he and my grandmother were married over 50 yrs. They moved their 4 children to the US when they were in their 40’s all for the better of the family. They learned a new language and lifestyle, never once giving up. They taught me what it means to be family and to never forget where you come from.
My mom- She was a young, single mom who went through so much and sacrificed to make sure my siblings and I never went without. She taught me how to respect myself and never ever let anyone make me doubt myself. She gave me my voice, my attitude and my style.
My daughter- Although she is only 4 yrs old, she has taught me more than I have ever learned about life in my thirty plus years. She is head strong, and strong willed and sees things with a keen eye, yet complete innocence. She is the reason I do everything, and every day she amazes and inspires me to be the best me I can be.
What is the best book you’ve recently read and why?
Ok ok.. so this is where I admit I am a sucker for Chick Lit. I loved Emily Giffin’s Something Borrowed and the follow up, Something Blue. I also love anything by Jane Green. I am a big ol’ mushball at heart and they always tug at my heart strings.
What is your favorite life or business quote?
“Learn the rules so you know how to break them properly.” – Dalai Lama
Do you have Twitter, Facebook or other social media contact information you would like to share?